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Become a Facebook Ads Pro
0 || Welcome > Let's Get You Set Up
Welcome! (7:31)
Do you have what you need? (17:39)
Additional add ons based on your business (5:48)
Setting yourself up for success (5:17)
What is the diOS? (7:32)
1 || The Marketing Funnel > The Foundation
What is the marketing funnel? (3:46)
Facebook campaign objectives (15:42)
2 || Let's Find Your Customer Tribe > Keep Squares Out Your Circle
Create your ideal customer personas (3:23)
Develop audience categories (2:49)
Find your audience in Facebook (22:35)
Set up retargeting audiences (14:17)
Lookalike audiences (7:15)
3 || All About Creative > You Can Judge a Book By Its Cover
Write your ad copy (8:55)
Choose your images and videos wisely (12:07)
Creative ad types (26:59)
Promoting vs boosting (4:28)
4 || Testing > Combining Curiosity and Common Sense
C Squared Method (17:59)
Evergreen vs AB Testing (0:45)
5 || Let's Talk Money
#MoneyOutMoneyIn (17:07)
LAUNCH - Click the money button (5:49)
6 || Nerd Alert! > Reading the Numbers
Primary KPIs by campaign objective
Pulling relevant data (4:52)
Teach online with
Facebook campaign objectives
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